Food stall kiosk selling grilled chicken, wraps, boxes, and hand-cut fries with colorful graphics and signs, including a menu and info about the vendor.

Voodoo Foods

Repositioning a growing street food business into a premium, scalable food brand.

Challenge

Evolve the Voodoo brand from a successful street food business into a confident, investment-ready identity capable of supporting future restaurants, retail products and franchising.

Solution

Beginning with strategy and positioning, we developed a refined visual identity, brand architecture and creative direction designed to strengthen customer perception while creating a flexible system for packaging, environments, campaigns and digital communications.

Deliverables

Brand Strategy, Creative Direction, Brand Identity, Packaging, Environmental Graphics, Campaign Design, Social Media, Brand Guidelines Environmental Graphics.

A collection of five bottles and jars of Voodoo Spice sauces and seasonings against a yellow background, including chili jam, Cajun magic seasoning, Cajun fries seasoning, pineapple and mango mild sauce, chipotle and lime medium sauce, and habanero and honey hot sauce.
Three men and woman preparing food at a food booth with colorful decorations and social media information in the background.
A tray with a chicken wrap, French fries, ranch dipping sauce with chopped chives, and ketchup on a wooden table.

Natural History Museum

Communicating a vision for a more sustainable future through digital-first storytelling.

Challenge

Create an engaging awareness campaign showcasing the museum's sustainability programme while making complex
environmental initiatives easy to understand.

Solution

We developed a series of visual narratives centred around the museum's iconic architecture, transforming technical information into accessible and inspiring stories for a global audience.

Deliverables

Creative Direction, Campaign Design,
Illustration, Digital Content, Environmental Storytelling

Three jars of honey labeled as 'Black Bee Honey' with flavor varieties 'Summer Honey,' 'London Honey,' and 'British Heather.'

Black Bee Honey

Creating a premium identity inspired by provenance, craft
and nature.

Challenge

Develop a distinctive brand identity that reflected the quality of the product while helping Black Bee Honey stand apart in an increasingly competitive artisan food market.

Solution

We combined strategic thinking with
crafted visual design to create a premium identity inspired by the natural world, balancing authenticity with strong shelf presence across packaging and communications.

Deliverables

Creative Direction, Branding, Packaging Design, Illustration, Typography

Illustration of a bee with the words 'Black Bee Honey' written in the middle, set against a yellow background with drawings of a sun, clouds, and flowers.
A collage of six colorful squares with various drawings and patterns: the top row has a green square with black curly lines, a yellow square with illustrations of clouds and the sun, and a blue square with a drawing of a smoking trash can; the bottom row has a light blue square with alphabet letters, a yellow square with a honeycomb pattern, and a green square with flowers.
Signboard welcoming visitors to Grove View Health & Care Hub with colorful abstract graphics of a sun, a mountain, a butterfly, and a plant.

Grove View

Transforming a new healthcare hub through wayfinding, colour and visual storytelling.

Challenge

Create a welcoming healthcare
environment that improves navigation, reduces anxiety and supports patient wellbeing through thoughtful design.

Solution

We developed an integrated environmental graphics system combining intuitive wayfinding, colour zoning and large-scale artwork to transform functional spaces into uplifting places.

Deliverables

Creative Direction, Brand Identity, Wayfinding, Colour Strategy, Environmental Graphics,
Site-Specific Artwork

A hospital waiting area with round white tables, wooden chairs, and a colorful mural on the wall. Two people, including a woman and a child, are walking while another person is blurred in motion. There are digital information screens and a water dispenser.
A green sign indicating the entrance to Grove View Health & Care Hub and Apartments, with a building in the background having a modern design with multiple windows and a mix of beige, white, and brick exterior panels. There are smaller signs with directional information and a few small trees and landscaped areas near the building.
Indoor staircase leading to Floor 2 with a large orange and white sign indicating the floor level and an upward arrow, yellow and white walls, metal handrails, and a ceiling light.
Interior of a room with a row of blue chairs, a white desk, and a wall mural with abstract trees, a sun, and the text 'Wild space think p'.
Interior of a room with colorful abstract wall art on the door and walls, featuring shapes of trees, mountains, and a bird, with a black chair and white power outlets visible.
Yellow sweatshirt with a red graphic of mushrooms, flowers, and the words 'Field Trip' on the front, laid flat against a turquoise background.

Westmorland

Strengthening one of Britain's most distinctive hospitality brands through product, retail and storytelling.

Challenge

Refresh and evolve the retail offer across apparel, merchandise and seasonal products while maintaining the authenticity and craft that makes Westmorland unique.

Solution

Working closely with the in-house team, we developed collections rooted in provenance, illustration and storytelling - creating products that celebrate place while driving commercial performance.

Deliverables

Creative Direction, Product Design, Apparel Graphics, Packaging, Merchandise, Retail Concepts, Illustration

A brown paper shopping bag with a logo that reads "Wild Swimming Club" and features trees, water, a turtle wearing glasses, and an umbrella, set against a background of a river and trees on a cloudy day.
Graphic with mountains, clouds, trees, and a winding blue path labeled 'Go Explore' and 'New Paths' encouraging outdoor exploration and adventure.
Four rolls of decorative washi tape featuring festive patterns, including Christmas trees, gingerbread cookies, and snowflakes, suspended against a teal background.
Colorful paper zippered ornaments shaped like fruits and vegetables, including a green leafy vegetable, pink peach, green mushroom, yellow pear, and blue and yellow ladybug, hanging against a blue background.
Peach-colored T-shirt with a printed message and graphics in pink and dark blue, centered on a light blue background.
Group of five people standing together in a warehouse, wearing aprons with 'The Long Table' logo, in front of a sign that reads 'Welcome to The Long Table', with storage shelves and boxes around them.
Black and white graphic with various logos and text. Logos include circular designs with lines and a candle, words like 'Brimscombe Mill,' 'The Old Department Store,' 'Wayfarers,' 'The Teenagers,' 'The Teenager Kitchen,' and 'The Long Table.'

The Long Table

Building a family of brands centred around food, community and social impact.

Challenge

Develop connected yet distinctive brands across The Grace Network, including
The Long Table, Brimscombe Mill, The Old Department Store and Wayfarers, while supporting a fast-moving organisation with clear, consistent communications.

Solution

As an ongoing creative partner, we developed brand identities, campaigns and practical design systems that enable teams to communicate confidently across print, digital and physical spaces.

Deliverables

Brand Strategy, Creative Direction,
Brand Identity, Campaign Design,
Signage, Environmental Graphics,
Print Design, Social Media Assets,
Brand Toolkits

Three smartphone screens displaying social media posts about food and community events, with colorful backgrounds and text.
A black and white placemat with a graphic design featuring a drawing of a fork, knife, and a large circle in the center, along with detailed instructions and a title that reads "The Long Table" with a subtitle "Feeding Change One Bite at a Time." The placemat contains text encouraging sharing ideas about food and creativity, and provides steps for sharing photos of plates online. There are decorative flowers and lines at the top of the placemat.

Babease

Helping a challenger food brand communicate with confidence and personality.

Challenge

Develop creative campaign assets that reflected Babease's playful tone while building trust with modern parents and standing out within a competitive retail
environment.

Solution

A flexible visual campaign that balanced warmth, simplicity and bold graphic
communication across digital and print.

Deliverables

Creative Direction, Campaign Design,
 Illustration, Packaging Support, Digital Content

A promotional image showing the logo and branding for 'Common Good Gloucestershire,' with the tagline 'Exploring how our civil society can thrive.' The image includes a smartphone displaying an Instagram post asking viewers to share how they help their community, featuring text and colorful speech bubbles.
Three colorful posters on a window. The purple poster asks 'What's helping you keep going?' with an illustration of safety gear, a jar, and a key, and invites viewers to share their thoughts. The blue poster asks 'What support is missing in your area?' with an easel and a question mark, encouraging sharing of resources. The yellow poster asks 'Who do you turn to when things get tough?' with illustrations of a lock, key, heart, book, and light bulb, inviting discussion about support networks.
Collection of various illustrated icons including a paintbrush, a hand, a life jacket, a traffic cone, a cloud, a key, a lock, a mug, a magnifying glass, a heart, a yellow speech bubble, a lightbulb, a basketball, a leash, a string of colorful bunting, and a map of Georgia.

Common Good

Creating a new identity for
a movement bringing people together to strengthen civil society.

Challenge

The challenge was to create a brand that felt collaborative, optimistic and credible without looking corporate or institutional.

Solution

We created a strategic brand platform centred around connection, participation and shared purpose. The identity
combines approachable typography,
flexible graphic elements and a warm visual language designed to unite diverse audiences while giving the organisation room to grow.

Deliverables

Naming Support, Brand Identity,
Creative Direction, Brand Guidelines,
 Social Templates, Presentation Design

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